Monotéte

Project Overview

Monotéte is a bag brand designed from Taiwan.There are many women's bags and fast fashion brands in the market, Monotete makes the difference of goods through design, high quality and competitive price, hoping that in this era of fleeting popularity, not blindly follow the fashion, maintain self-thought and dare to express.

Monotéte是一間由台灣設計出發的包袋品牌。市面上女包、快時尚品牌林立，Monotéte透過設計、高品質、價格做出商品的差異性，期許在這流行轉瞬即逝的時代，不盲目追從流行，保有自我思想、並勇於表達。

Project Approach

Modern people live in a compact pace, fast fashion has become a habit of people's consumption, brands in response to the trend of the pursuit of fashion, to provide consumers with the most immediate experience and products. However, this trend has not led to differentiation, but the emergence of more similar brands. Monotete takes "marking oneself in the trend" as the core concept, not blindly following the trend, but blooming in the trend with a unique attitude, so that everyday wear can be unique, comfortable and casual.

現代人生活步調緊湊，快速時尚成為人們消費的習慣，品牌因應趨勢追求流行，為消費者提供最即時的體驗和產品。然而這一趨勢帶來的並非差異化，而是大同小異的品牌大量出現。Monotéte以「在潮流中標註自我」為核心理念，不盲目跟隨潮流，以獨特的姿態在潮流中綻放，讓日常穿搭可以獨特、舒適又隨性。

Brand Concept

Mono in French means complete individual;

Tete, above the head, has the meaning of self-awareness.

The brand is committed to pursuing uniqueness and diversity,

And "mark yourself in fashion."

Mono在法文意味完整的獨立個體；

Téte 指頭部以上，有自我意識的含義。

品牌致力於追求獨特和多樣性，

並且「在潮流中標註自我」。

Logotype

In the design, considering the ease of use and readability, we chose to use non-serif font, and the geometric outline brings out the modern and fashionable tonality of the brand. We made sharp treatment on the top of the letters M and N, breaking the visual feeling of the original flat and regular font, and at the same time wanted to convey the unique personality of the brand, in order to echo the core concept of "expressing unique self".

設計上考慮到易用、易讀性，選擇使用非襯線的字型，幾何形狀的廓形帶出品牌現代時尚的調性，我們將字母M、N頂端做尖銳的處理，打破字體原先平整規律的視覺感受，同時想傳達出品牌獨特的個性，以呼應核心理念“表達獨特的自我”。

Logomark

MONO in French means an independent individual, extract the key letter N design, the letter N is reversed, rearranged, the brand logo was born, the logo reflects the core idea of the brand to convey: "center point", he is in the trend can maintain self, not be affected by the independent attitude, but also the brand issued a declaration to the world.

MONO在法文意味獨立的個體，提取重點字母N設計，將字母N顛倒、重新排列，品牌標誌就此誕生，標誌反應了品牌想傳達的核心思想：「中心點」，他是在潮流中能保持自我、不被影響的獨立態度，也是品牌向世界發出的宣言。

Layout

The typesetting system, we designed a modular setting, called the core concept of the previous "center point", presented the text in a central way, and set multiple sets of typesetting specifications and styles for brands to flexibly apply in the future.

我們設計了模組化的設定，呼印先前「中心點」的核心概念，將文字以置中的方式呈現，並設定了多組排版規範及樣式，供品牌在之後可以靈活地應用。