Burger King Proactive Radio Spot 1:30" 

Pyromania is said to affect less than of the population. Because it affects such a small number of the population, pyromania treatment methods are still being researched.

It’s a challenge for those who can't resist starting fires. Burger King wants to lend a helping hand— by offering a coping mechanism for those looking to change. We’re asking you to leave the flames to us, and enjoy our flame-grilled burgers.