We wanted the additional ones to become Members. For that we argued that they would now be able to see their complete card information. The letter completed the message with a piece of acetate paper. Headline: It's time for you to see what others can't see.
Awards: Cannes Shortlist + ECHO + Amauta + Ojo + Diente + AMDIA + Lápiz
When there were no more Windows XP upgrades we gave small businesses a very special heads up (2014).
Silver Winner in the category: Direct Marketing Campaigns - 3D Direct Mail.
