The Holiday season has historically been associated with Coca-Cola.
88% of social mentions over the last two years show people talking about Coca-Cola and Christmas together.
That is why Pepsi asked us to create a social campaign to make Pepsi the star of the 2024 holiday season.
What better way to do this than through its competitor?
We introduce Wish For a Pepsi, for the first time people reach out to Coca-Cola to ask for a Pepsi.
What better way to do this than through its competitor?
We introduce Wish For a Pepsi, for the first time people reach out to Coca-Cola to ask for a Pepsi.
Clio Award - Emerging Creative Award
Copywriter: Agnese Bernaus
Art Director: Jonathan Fecola
