Instagram carousel post
A Visual Homage to the McLaren MP4/4
A Visual Homage to the McLaren MP4/4
In this project, I embarked on a journey to encapsulate the golden era of motorsport into a visually compelling Instagram carousel post. I meticulously crafted each slide to not only narrate the legendary tale of this beast but also demonstrate my adeptness in blending historical allure with contemporary design aesthetics.
Case Study
Objective: The primary goal was to create an engaging and informative piece that pays tribute to the McLaren MP4/4 while showcasing my graphic design skills.
Research & Inspiration: A deep dive into the archives of Formula One history, extracting elements that defined the era and the iconic machine.
Design Concepts Applied:
Color Theory: Utilized a color palette reminiscent of the original livery, ensuring authenticity and instant recognition.
Typography: Selected fonts that resonate with the time period yet maintain modern readability standards.
Layout & Composition: Each slide is designed to be both standalone and part of a cohesive narrative, ensuring engagement at every swipe.
The first slide sets the stage with bold typography and an image of McLaren MP4/4 in action, instantly capturing attention.
The second introduces “The Beast of 1988,” utilizing visual hierarchy to guide viewers through its illustrious story.
The third provides technical specifications alongside a sleek illustration, offering detailed insights while maintaining visual engagement.
Outcome: A balanced mix of nostalgia and information, effectively highlighting both the legendary McLaren MP4/4 and my versatile design capabilities.
