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Re:Act Design Caroline Miller



Re:act Design Proposal
by Caroline Miller


Recorded Data
On a Scale from 1-7...

69.4% of surveyed participants answered a 5 or higher to how often do think 17-25 year old drivers or pedestrians are distracted by their mobile devices?  

78.3% of surveyed participants answered a 5 or higher on the scale of safe to risky to what extent do you think that using your mobile phone as a pedestrian walking in the road environment is. 

60.8% of surveyed participants answered a 6 on the scale of safe to risky to what extent do you think that using your phone while driving is. 



Personal Responses on Experiences with a Crash:

“I almost got into a car accident to change the song in my car but I was able to brake”

“Yes I have witnessed a crash because of someone on their phone”

“Yes, I was on my phone and almost hit the person in front of me”

56.5% Answered yes to a time where they were distracted driving where it almost 
or did result in a crash.


Slogan Choices

- Stop the texts to stop wrecks
- Drive like your Mom is watching
-Be smart. Driving is a Privilege 

Short Stories

- The text is not worth the risk
- Life is worth more than a text
- Eyes Up, The text can wait 

Sketches
Final Designs
Re:Act Design Caroline Miller
Published:

Re:Act Design Caroline Miller

Published:

Creative Fields