Re:act Design Proposal
by Caroline Miller
Recorded Data
On a Scale from 1-7...
69.4% of surveyed participants answered a 5 or higher to how often do think 17-25 year old drivers or pedestrians are distracted by their mobile devices?
78.3% of surveyed participants answered a 5 or higher on the scale of safe to risky to what extent do you think that using your mobile phone as a pedestrian walking in the road environment is.
60.8% of surveyed participants answered a 6 on the scale of safe to risky to what extent do you think that using your phone while driving is.
Personal Responses on Experiences with a Crash:
“I almost got into a car accident to change the song in my car but I was able to brake”
“Yes I have witnessed a crash because of someone on their phone”
“Yes, I was on my phone and almost hit the person in front of me”
56.5% Answered yes to a time where they were distracted driving where it almost
or did result in a crash.
Slogan Choices
- Stop the texts to stop wrecks
- Drive like your Mom is watching
-Be smart. Driving is a Privilege
Short Stories
- The text is not worth the risk
- Life is worth more than a text
- Eyes Up, The text can wait
Sketches
Final Designs