Historical City Tour Tri-fold Brochure
This tri-fold brochure was designed using Adobe InDesign with some photo editing performed in Adobe Photoshop (background cityscape duotone). The idea was to create a marketing piece that would showcase a city and some of its popular attractions. The featured locations are historic in nature which drove the choices for the overall color palette (warm, rustic, inviting). Photos of the highlighted attractions are inviting and give the reader a glimpse of the locations which is especially important where there is a limited amount of space for written description to follow. The choice of a calligraphic-style font for some of the main headings, and the use of an ornamental element are also nods to the historic nature of the featured attractions. A serif font was utilized to add to the warmth of the brochure and for easy readability.
