Shedding Light
The Veracity Hill Brand Transformation Journey
The Quest
For over five years, Veracity Hill has been on a journey, sharing thought-provoking theology and apologetics content with a diverse audience. Like any epic tale, their story has evolved from infancy to adolescence. But with growth comes questions, and Veracity Hill found itself at a crossroads, asking: "What is Veracity Hill?" It was time to define their brand and chart a course for the future.
The Adventure
Enter our fearless visionary, Kurt, the founder, and director of Veracity Hill. Together with his dedicated team, they embarked on a quest to uncover the essence of their brand. With a clear mission in mind, they set out to develop strategic guidelines that would position Veracity Hill for success in their niche. Their goals were clear: identify potential donors, clarify their purpose, and solidify their role as a beacon of knowledge and understanding.
The Triumph
After months of exploration and discovery, Kurt and his team emerged victorious. Armed with a well-defined brand strategy and a renewed sense of purpose, they were ready to conquer new horizons. No longer burdened by ambiguity, they could confidently share their vision with the world, knowing that they had a clear path forward.
The Services Rendered:
Brand Strategy: Guiding Veracity Hill on their journey of self-discovery.
Identity Design: Crafting a visual identity that reflects their values and mission.
Illustration: Bringing their story to life through captivating visuals.
Print Design: Creating tangible materials to engage their audience.
Merchandise: Extending the Veracity Hill brand into the hands of their supporters.
Preface
When Dr. Kurt Jaros shared his vision of taking Veracity Hill from its infancy to adolescence, we were inspired by his passion and determination. Kurt and his team had been using outdated marketing materials to connect with donors and ministry partners, but they lacked clear brand guidelines. Despite this challenge, Kurt was eager to redefine Veracity Hill's identity and mission.
Clarifying A Complex Brand
Kurt and his team embarked on a journey to unravel the complexity of the Veracity Hill brand. They sought to define its essence and articulate its purpose beyond just being "Whatever Kurt wants to do." They were determined to create a clear vision and mission that resonated with their audience.
What Is Veracity Hill?
As Kurt and his team dove deeper into the heart of Veracity Hill, they discovered a vibrant community of potential donors and an audience in need of clarity on complex issues that the modern church faces. They recognized the importance of clarifying the brand's offerings and engaging with their diverse audience in meaningful ways.
With a keen understanding of their stakeholders and offerings, Kurt and his team mapped out a plan to strengthen the brand's presence. They identified opportunities for growth and innovation, guided by their commitment to serving their community.
Identity Design
Armed with a newfound clarity of purpose, Kurt and his team set out to refresh the Veracity Hill brand identity. They explored different visual elements and design concepts, striving to capture the essence of their mission in a fresh and engaging way.
Final Logo Break Down
The new Veracity Hill logo, featuring a lantern, symbolizes the brand's mission to illuminate the path to truth and understanding. Kurt and his team carefully selected fonts and colors that reflected the brand's values and personality, creating a cohesive and impactful visual identity.
Illustrations and Imagery
Drawing inspiration from Veracity Hill's rich history and heritage, Kurt and his team breathed new life into the brand's illustrations and animations. They infused each design element with meaning and purpose, ensuring that every aspect of the brand resonated with their audience.
Results
Through their dedication and perseverance, Kurt and his team successfully transformed Veracity Hill into a beacon of light and knowledge. Their commitment to clarity and authenticity has not only strengthened the brand's identity but has also inspired their community to join them on their journey of discovery and growth.
