Flourish and Thrive is a design concept for a hypothetical online apothecary that specializes in customizable subscription boxes and pre-made herbal remedies.

The design process for Flourish and Thrive began by first creating the logo to act as an anchor for the rest of the designs in the project. Ensuring versatility, both horizontal and vertical versions of the logo were crafted to accommodate various applications across the branding.

I then embarked on crafting 15 distinct packaging concepts, each tailored for herbal salves, tinctures, and loose-leaf tea blends—staple offerings in traditional apothecaries. Every illustration was made by me using Procreate, ensuring that the herbs took center stage in all designs. To set our brand apart from competitors, I opted for a vibrant and captivating color palette, infusing our branding with a memorable visual identity.

The final step of this project was to create a working prototype for the brand where potential customers could customize a subscription box, order individual products and research herbs through the herb index. For a firsthand experience, feel free to explore the prototype embedded below.