WORK IN PROGRESS..
Passion Project in Branding and brand concept development to create a slow fashion brand
Detale : handcrafted fluid fashion
A tale is a story or a narrative told with a beginning, a middle and an end, which ideally creates structure and confinement. To non-narrativise oneself into a fluid state where one can thrive in the present and become, is to De-tale oneself. The idea behind ‘Detale’ is to go beyond the constraints of a beggining, middle and an end, to delve into abstraction and to embrace fluidity and change, allowing individuals to thrive in the present moment. This brand embodies this philosophy by offering sustainable clothing that caters to diverse shapes, sizes, and genders, fostering inclusivity and a sense of constant evolution and openness to new ideas.
