The bride and groom wanted me to create a cohesive look and feel that reflected their personalities for their wedding.
After the initial consultation, I created a design brief outlining the brand's key elements, including colour palette, typography, imagery preferences, and a logo featuring interlocking initials.
I experimented with different fonts, styles, and layouts until I found a design that resonated with them. The crucial aspect was amalgamating their initials to form a monogram logo in which the letters "A" and "J" were artistically interwoven distinctly. The colour palette comprised timeless neutrals, and the gold Pantone was employed to add a touch of elegance. I also used script fonts to evoke a sense of romance and sophistication and incorporated floral motifs to enhance the design.
Finally I designed a set of brand assets for their wedding that included save-the-date cards, invitations, table numbers, posters, and stamps.