Porsche New Cayenne Launch Event
Porsche is a globally renowned luxury car brand, famous for its exceptional sports car manufacturing. The new Cayenne, as one of the most important SUVs under the Porsche brand, embodies the concept of "Further Together". The goal is to take consumers' lives to a higher level of imagination through this new model. As the creative director of this event, I used the abstract concept of a rectangle to shape the profound implications of "togetherness". The event used lights, lasers, and other mediums to create a multi-dimensional space. By gathering Cayenne models from different years, we created a Car Show with lights and multimedia, thereby conveying the product concept. This event also transmitted Porsche's brand image of being exquisite and fashionable to all Porsche enthusiasts.
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法條依據來源〈 營業秘密法第2條 〉
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