LightMeup
SCIENCE INSPIRED DESIGN
Brand Identity for the Innovation Studio course at Polytechnic of Milan 2013/2014.
As part of the Communication team, we developed the entire visual identity of the course to present the students' work to the public.
Here an article on Domus web about the exhibition at the Polytechnic of Milan.
THE CONCEPT
The MUST Shop was the client of the Innovation Studio course. It ordered 28 design projects to be exposed at the final exhibition at MUST Museum, with the possibility of choosing the most marketable projects for being produced and directly sold in its shop.
A design process inspired by science.
The idea was to highlight the connection between the students' products and the scientific themes of the Museum inspired by the ideas of Leonardo Da Vinci.
We created a set of icons (8 in total), one for each museum theme, using the idea of sketch on blackboard to keep the scientific feeling. Different touchpoints had been declined with the same style.
