The client : ANDYAMO
The company :
Andyamo is a technology company focused on improving mobility for individuals with reduced mobility. Founded in 2015 by Sébastien Guillon and Marco Petitto following Marco's skiing accident, Andyamo aims to address the lack of accessibility in traditional GPS systems for people with disabilities. The company offers innovative solutions, including pedestrian GPS applications and route planners, designed to cater to the diverse needs of users with reduced mobility. By leveraging advanced technology and a user-centered approach, Andyamo strives to make navigation easier and more inclusive for all individuals, regardless of their mobility challenges.
The project :
Andyamo was a young startup that hadn't had the time to invest in a complete and thoughtful graphic charter. However, as they grew rapidly, they decided it was time to improve their charter. So, I created a new graphic concept centered around the circle, representing the user of a mobile GPS, while keeping their old blue color but changing the range of blues to bring more dynamism. The logo, patterns, and illustration elements are all either made from circles or have rounded edges to align with the new concept and modernize the overall artistic direction of the brand.
3D Illustrations :
I've created a series of illustrations for Andyamo, enhancing their brand identity and storytelling. These illustrations feature diverse scenarios, including people with reduced mobility navigating urban environments, showcasing the accessibility and inclusivity of Andyamo's services. Each illustration is carefully crafted to resonate with Andyamo's audience and convey their commitment to improving mobility for all.
The website :
Following extensive research to develop compelling copy that effectively communicates Andyamo's mission and services, I proceeded to plan out the layout and structure of the website with simple sketches. This process allowed me to visualize the flow of information and user interaction. Once the groundwork was laid, I transitioned to bringing the design to life by creating a prototype of the website. The prototype aimed to capture the essence of Andyamo's brand identity while ensuring ease of use and clear communication of their services. The iterative process of wireframing, copywriting, and prototyping culminated in a user-centric website that seamlessly integrates Andyamo's mission with intuitive navigation and engaging content.
