The red team is delighted to launch a new ‘crispy sesame’ inspired addition to the COSY Me packaging design cracker range – called COSY ME – aimed at young, modern, female Vietnamese consumers.

 

The front-of-pack design focused purely on communicating the ‘sesame-fused crunch and crisp’ cracker sensation together with a strongly coloured brand plate for shelf-blocking impact at the point-of-sale.  The back-of-pack story was written and designed to further reinforce the benefits of the sesame cracker.

 

Overall we took extra care to keep the communication hierarchy, copy and design simple and easy to understand for customers who often make quick decisions on whether to choose these kinds of products or not.

Agency: Red Brand builders
Creative Director: Lennart Schaberg
Art Direction and Design: Stella Nguyen, Nguyen Tra