Intro: In 2013, Sweden’s social democratic youth league realised that they lacked a unified brand identity. SSU had not overlooked its graphic identity in ten years time and with the Swedish general election coming up they decided to act.

Solution: We translated the SSU brand platform into a spanking new graphic identity. The identity was launched a few month’s before the start of the swedish general election campaign, enabling all proud members the right tools to create communications material. Most importantly, we unified all members of SSU under one brand and one coherent graphic identity. The identity has so far been used in tv-adverts, by members in the pride parade, in printed campaign material and in thousands of campaign activities all over Sweden. SSU´s mother party the Social Democrats won the government election of 2014 after eight years in opposition.

 

Credits: Photography Simon Röder & Ruben Ångqvist