BRAND IDENTITY FOR TRADE COMPANY ''Exaplus''
Exaplus is a startup trading company in Qatar that i have created a brand and also a complete identity for it
Their activity is in paper trading only and they want to distinguish themselves from other competitors.
SERVICES
Brand Strategy | Brand Direction | Brand Identity
Strategy
In my brand strategy session with ther owners of the brand, We defined exaplus brand personality as modern, Authentic, Relatable and simple. I used these personality traits as markers to inform our brand design and make a strong brand mark.
Process
Exaplus means the number 10, with 18 zeros next to it. The philosophy of the logo was based on the ambition of the brand owners in choosing this name for their broad ambition and achieving successes equal to this number and reaching spread throughout the world.
Concept
The letter X, taken from the word EXA, was combined with the plus sign inside it, which was drawn manually and in a well-studied geometric manner.
Type
Octarine font was chosen for the brand because it contains curves that inherently express ease, Kalinga font was chosen to write the slogan and Arial for infos and paragraphs.
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contact me on
+974 31 33 7473
salaheldien032@gmail.com
