When launching one of its most premium variants in the market, Johnnie Walker Blue Label approached us with the need of a way to encapsulate all of the product's tasting notes (its aroma, character, finish, etc...).
And what better way than to immerse the consumer in an 8 course dinner that pairs perfectly with the product, backed up with stunning visuals and SFX? This of course, accompanied by hosts that personify the character of the blend: a Japanese chef specialized in pairings and premium cuisine and Diageo's very own Reserve Brands Brand Ambassador for the Luxury Brans Portfolio.
The event started with a film protagonized by the two hosts and, of course, the unveiling of the product. This was achieved using a mechanical lift and an overhead light, creating contrast in the vast space with the focal point of an island where the bottle was displayed.
This is the BTS coverage of the event.
The event's coverage included a feature in one of the market's most renown printed media: Santo Domingo Times. Written, of course, by yours truly.
Maeno&CO x Diageo
CEO:
Maeno Gómez Casanova
Creative Lead:
Jonathan Andrés
Director/Scriptwriter:
Jonathan Andrés
Jonathan Andrés
Commercial Director:
Rochelle Vicente
Project Manager:
Daniella Dipino
Art Director:
Joma Peralta
3D Artist:
Juan Alejandro Bello
Juan Alejandro Bello
Graphic Designer:
Karla Lizardo
Camera Operator:
La Cámara Dorada
La Cámara Dorada
