Dalmia Cement
Task:
RCF (Roof, Column, Foundation) is the most critical part while building a house. It’s RCF that determines the strength of the house. And our objective was to establish Dalmia Cement as the RCF Expert and do it in a way that disrupts the entire cement category.
Solution:
The campaign was born of a simple insight – the weight of a homeowner’s expectations from a house knows no bounds. And the house built by Dalmia Cement can bear the load of all those expectations. Hence, the Tetris like treatment and the 8-bit world, which create a visual treat and brings out the fact that no amount of expectations can weigh your house down, at the same time, ensuring it resonates with modern homeowners across verticals.
Credit: Senior Creative Director and Art Director
