Agro Boga Utama
Agro Boga Utama (ABU) has established itself as a reputable cold-chain distribution company in Indonesia, specializing in a diverse range of halal and hygienic frozen products. Established in 2007, ABU has consistently demonstrated unwavering dedication and commitment to both its services and products. Presently, their extensive network comprises over 14,000 partners, a loyal customer base exceeding 7,000, offering more than 1,500 products, supported by a workforce exceeding 1,000 employees and spanning 25 branches across Indonesia.
The Challenge: ABU primarily targets business owners aged 30 to 60 years old. The content must aims to persuade this audience to become our valued customers by showcasing our diverse range of products, exceptional quality, attentive services, and unique benefits. The visual style is designed to be minimal, easy to comprehend, and informative, ensuring clarity and engagement.
Solution and Plan (approved): Incorporate a soft color palette featuring shades of light blue-grey, and white as the primary colors to convey a fresh and inviting appearance. Utilize the brand's signature blue and orange hues as secondary and accent colors, strategically integrating them to highlight trust and optimism. For typography, I was allowed to use a range of typefaces to create dynamic and flexible content that remains eye-catching and easy to read for our audiences.
