Beyond Venture LLC —
For Beyond Venture LLC, an investment firm focused on innovation and sustainability, we aimed to create a logo that captures their spirit of forward-thinking and impactful investment. This design needed to be modern, versatile, and convey the essence of propelling companies into a sustainable future.
Design Brief —
Beyond Venture LLC required a logo that conveyed its forward-thinking philosophy and commitment to driving significant societal and environmental changes through investments. The logo needed to be modern, adaptable, and suitable for a professional investment firm while standing out in a competitive market.
Concept Development —
The design process began with extensive research into the investment industry's visual standards and Beyond Venture's specific goals and target audience.
The design needed to resonate with professional clients yet be distinctive enough to symbolize the brand's commitment to "going beyond" traditional investment strategies.
Creative Process —
Sketching: Hand drawings were used to explore different interpretations of "beyond." Concepts included literal interpretations of ascent and onward motion as well as abstract symbols.
Symbol: The waves of the logo are stylized and upward, signifying growth and the impact of Beyond Venture's investments.
Color and Typography: —
We chose a color scheme of deep blue and red to symbolize professionalism and energy. The typeface Eina01 was selected for its clean and futuristic feel.
Design Elements: —
Main Logo Symbol: The final logo features stylized waves ascending, signifying growth, dynamism, and the ripple effect of impactful investments. The design is simple yet powerful, using white space effectively to create an impression of upward movement.
Final Design: —
The final design shows the firm's unique approach, combining modern aesthetics with functional simplicity. It is more than simply a visual identity, it is a statement about Beyond Venture's commitment to creating a sustainable future through strategic investments.
