innisfree x Wheniwasfour Collaboration
Art Direction: Lim Li Ling | Design and Illustration: Victoria Lim
For Singapore's National day 2019, Innisfree collaborates with local artist, Wheniwasfour to create limited edition collectables inspired by childhood games, playgrounds and the brand’s top 3 skincare lines.
In addition to the collectables, a pop-up market and collaboration showcase was held
at the cosmetic brand’s Vivocity branch.
at the cosmetic brand’s Vivocity branch.
Designs were inspired by childhood toys, capsule machines and playgrounds. Customers could get a set of pins and a cosmetic pouch when they spend over a certain amount in a single purchase. Overall the collection was to serve as a reminder of the fun we had during our childhood.
Promotional visuals for the collaboration
Below are some photos of the setup for the pop-up market
