PROMART HOMECENTER - Brand Launch and Campaign
PROMART HOMECENTER is a DIY shop that provides the best customer service by understanding every family’s need.
The Challenge
Show that we truly understand every family’s need.
The Insight
Every kind of family is the perfect family as long as there is love.
Launch the brand with a TV Campaign based on a human story, that of a deaf-mute young woman who does not hear the doorbell when her “special friend” visits her.
Her father thinks about how to help her to be happy, and break the barrier that separates her.
He decides to visit PROMART HOMECENTER, and design a lamp that is activated with their ring bell. Making a “imperfect” situation, perfect.
Award
Silver Cannes Film Lion
