Air Asia: Interactive Founders' Wall
This interactive wall brings the inspiring story of AirAsia's five founders to life. Located at the airline's headquarters in Sepang, Malaysia, it takes visitors on a journey back to 2001, showcasing the individual paths of the founders and the pivotal moment they came together to build a world-renowned brand.
Features ten touchpoints engage users with brief histories of each founder, highlighting their individual journeys and the collaborative spirit that led to building a globally recognized brand. The visually appealing wall complements the Dream Makers Hall environment, fostering a sense of inspiration and innovation.
In this project with Experiential Design Team (EDT), I played a key role in illustrating the story of AirAsia's rise as a low-cost giant. I developed a visual timeline that captured the airline's history from its 2001 founding to its current status. To further enhance the storytelling, I animated motion graphics elements, creating a captivating and interactive experience for visitors.
Year : 2024
Client : Air Asia
Illustrations and Motion Graphics : Azraai Hasry
Touch Designer Interactive : Farhan Fathee
