I had the opportunity to contribute to the promotion of the Icope Monitor application developed by the Institute of Longevity in Toulouse in collaboration with Dr. Hélène Rossinot. This application, aligned with the World Health Organization's program, assesses individuals in six key domains: cognitive function, hearing, vision, nutrition, mood, and mobility. The aim is to provide a comprehensive evaluation of the health status of elderly individuals. My role in this project involved creating promotional materials and digital content tailored specifically for TikTok and Instagram platforms, utilizing the vertical format to maximize engagement. By highlighting the importance of regular health monitoring and the convenience of using the Icope Monitor app, we sought to empower elderly individuals to take proactive steps towards maintaining their well-being. This project was not only a valuable contribution to public health promotion but also an opportunity to leverage digital technology for the betterment of society.