Copywriter: Thamsanqa Masiza
Art Director: Itumeleng Ndaba
Concept:
We were tasked with creating communications about how the new Jack Daniel's Apple Liquere is now available in the South African market. They wanted the messaging to be fun and localised with a proudly Mzansi flavour, while emphasising the boldness that Jack Daniel's had when they created something that's simply unexpected as a well-known whiskey brand.
