THE KARTELL ROUTE
An interactive journey throughout the heart of Milan.
At Salone del Mobile, unveil a captivating journey through Kartell's narrative. Witness enchanting AR murals come alive, each revealing a chapter of the brand's rich legacy. Animated icons guide you through its evolution, forging an authentic connection that transcends generations. Delve deeper within the Kartell Museum through an immersive VR experience, unraveling the brand's story with every step. This is more than an exhibit; it's an invitation to engage, discover, and embrace the soul of Kartell.
Let the narrative unfold.
Brand Analysis
Along this path, five enchanting murals come to life through the lens of AR, with each mural delving deeper into the brand's rich legacy of craftsmanship and innovation. For each mural, an animated Kartell icon narrates a chapter of the brand's saga.
The route leads to the Kartell Museum, where consumers can enjoy an immersive experience leveraging the technologies of VR and tracking, storytelling the history and evolution of the brand.
Kartell Activation
Activation Communication
