My experience as the Executive Graphic Designer of the UTS Photography Society pushed my understanding of Branding and Social Media content further as I was tasked with helping the Brand solidify its digital identity. The original problem was that the digital identity was inconsistent and thus my role entailed redefining the visual language and tone of the content for Social Media: Instagram, Email and Web.

In this position, my skills with graphic illustration, photography, typography, digital photo-media and publication design had significantly improved. Additionally, my knowledge of how to build a brand and communicate it to a targeted audience had greatly augmented.