The Future of Work has redefined the way we want to spend our time and energy. A career is not a set of tasks you fulfill routinely at a place you show up to for a paycheck - rather, it must serve a hybrid set of personal ambitions and it must deliver on growth

potential, positive challenges and, of course, cultivate the strengths you were hired with. Enter Bloom.

Core to Bloom’s edge is the energised, gamified experience and simplicity. We let that idea lead the identity as we designed a word mark and brand system that felt robust, straightforward and impactful. In motion, the arrangement of letters in the word mark is

in constant playful flux, like building blocks, without

losing the integrity of each letterform.