Mood Cube — Brand Identity 2023
Mood Cube is a company providing virtual escapes tailored to the user's unique needs. They offer modular rooms equipped with advanced VR, AR, and projection technology to enhance the user's virtual escape. Drawing from online fashion "cores," LoFi spaces, LARPing, and even imagined atmospheres of YouTube playlists, Mood Cube allows any user to have personalized fun or relaxation away from the stress of work.
The brand identity is centred around the logo, a cube resembling an "M" for "Mood." It functions as a container to showcase various locations and activities, signifying a virtual escape. This is a conceptual brand identity project.
