For a school project, the fictional client is Balance Bank. This bank caters to individuals of all ages and levels of experience. It provides educational resources on personal finance and offers banking products and services that comply with the standards of the digital economy and the best banking practices.
My role: logo design, brand guidelines, collaterals.
Brand voice
“We are here for you 24/7 no matter where you are in your journey.”
Brand values
Efficiency, Transparency, Education, Accessibility, Simplicity, Flexibility, Trust
