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Election Campaign for the Italian local elections in May 2014.
A political communication project, with publishing, digital, web, and video products.
The planning and the management of the election campaign for the candidate Davide Giacomini during the Italian local elections in May 2014.
The project was launched four months before the big event with the first meeting to prepare the communication strategy and the identity guidelines. We took care of the candidate profile and his argumentation. What to say, but also when and how to say that. We created an editorial plan for the management the digital and analogical content, splitting the campaign roughly into two different sections and personally menaged the organization and execution of all products and events related to the election campaign from beginning to the and.
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Offline Strategy
The communication took place mainly by the traditional channels with editorial products or posters that drew attention to events or on main themes.
In this regard the choice to synthesize the electoral program with 15 key points, so we were able to use any key point with small and large dimension editorial product.
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Digital strategy
It was the first experience with a political campaign after the exponential growth of social networks.
We have developed am editorial plan to manage all topics and events, creating multimedia content designed especially for the digital section with a Facebook Page and a Web Site (graphics design and development code).
We have developed am editorial plan to manage all topics and events, creating multimedia content designed especially for the digital section with a Facebook Page and a Web Site (graphics design and development code).
Web site: http://www.rezzatodemocratica.it/campagna/index.html
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Video digital strategy:
To get around the law that provides for a news blackout from 48 hours before the start of the vote, we launched this video a few hours before the news blackout. We left in this way voters to speak for us, through the involvement on social networks, achieving excellent results with "sharing" and "engagement".
