A new Francia Cosmetics Manufacturing brand was created as an integral part of supporting the client’s ambition in branding and marketing a new range of beauty brands for hair, face, body and nails – capable of competing not only on price but brand and product quality too in new markets overseas.

 

The new brand was created as part of the ‘umbrella brand’ of Francia Beauty, including sister brands Technip Nippers Manufacturing and Melia Professional for sale in markets including Australia, USA, Eastern Europe, Middle East, Asia Pacific and Vietnam.

 

Agency: Red Brand builders
Creative Director: Lennart Schaberg