Ramadan is that special time of the year when people, the world over, come together to celebrate as one. But one of the grim realities of the middle eastern region, for which this communication was created, are the class boundaries. Addressing the same class divide, watch what happens when a bunch of employees come together to break all human barriers and celebrate goodness during Ramadan.

This commercial, originally conceptualised for the middle eastern market, went on to become a viral sensation in other countries and regions (including the Indian subcontinent) where it touched hearts and was shared across platforms.

Additional creative credits: Hemal Jhaveri, Nitin Kerur. 

Chief Creative Officer: Sukesh Nayak. 

Directed by: Sana Ahmed.