SOCIAL MEDIA STRATEGY PROJECT
Georgian restaurants in Berlin
Client Background:
Our client is a network of Georgian restaurants in Berlin. One restaurant is located in a vibrant district
on a busy street, while the second restaurant is situated in a quieter, less touristyarea
where they aimed to increase reservations.
Company Objectives:
- Increase reservations at the Sara&Gogi restaurant
- Regular content posting, particularly focusing on creating creative reels
- Regular collaboration with bloggers
Request:
Regular Instagram presence, increasing followers, and
boosting reservations and visitor numbers.
Actions Taken:
- Developed a strategy.
- Produce professional content once a month.
- Post reels twice a month.
- Invite 5+ bloggers every month.
- Maintain regular Instagram activity: posting 3 times a week, daily stories.
- Work on community building.
- Manage Google presence, respond to reviews, and regularly update content.
- Produce professional content once a month.
- Post reels twice a month.
- Invite 5+ bloggers every month.
- Maintain regular Instagram activity: posting 3 times a week, daily stories.
- Work on community building.
- Manage Google presence, respond to reviews, and regularly update content.
Results Over 2 Months:
40%
increase in reservations.
Growth of 580
organic followers in 2 months
15
collaborations with bloggers
