Ramadan is that special time of the year when families, the world over, come together to celebrate as one. But for some, the very togetherness we often take for granted, is the same warmth that they lack.

These, are those who have been left behind. 

During Ramadan 2023, Tata Motors attempted to change this sad reality, by putting aside their business of selling trucks and focusing on delivering goodness and warmth through an inspiring ad film that encouraged viewers to open their hearts and homes to those, who have forgotten what family even feels like, as part of 'Neki.'

The soul touching and thought provoking ad film, 'Leave No One Behind' depicted an elderly restaurant owner, with nobody to celebrate Ramadan with, but through the thoughtfulness and kindness of a group of Tata Truck drivers, is welcomed into their own celebrations just as if he were one of them; a part of their family!

The film, although initially intended for Miiddle Eastern audiences alone, touched hearts and even went on to go viral across various markets including the Indian Subcontinent and countries like Malaysia and Indonesia!

In doing so, Tata did their bit to capture the true spirit of Ramadan and togetherness to help make it all the more special, for those who needed it the most.

Additional Creative Credits: Hemal Jhaveri, Kshitija Tagde, Sunil Sharma, Pruthviraj Wankhede.

Directed by Surjo Deb, Ubik Films.