The Bajaj Pulsar is an iconic Indian motorcycle. Since its inception, the Pulsar created a new segment called ‘Sports Biking’ in Indian motorcycling and redefined motorcycle riding for the Indian youth. In its communication, it is known for its gravity-defying stunts and edge-of-the-seat thrill.
In the last two decades, the Pulsar has also managed to venture out of the country into newer markets and been able to establish itself as the leading motorcycle in its category.
So much so, that it is now the highest selling 'sports' motorcycle in the world. With the newest commercial, we wanted to relaunch the Pulsar as the bike the world plays on. Therefore, 'Duniya khele ispey', loosely translating to 'The world plays on this' became the line for the campaign.
The commercial featured Pulsar riders in different parts of the world, doing various stunts on the bike.
Additional creative credits: Hemal Jhaveri, Vivek Jadhav, Prasad Gurav.
Chief Creative Officer: Sukesh Nayak.
Directed by: Bharat Sikka, Ransom Films.
