ADV 93: Packaging
Joshua Navarro
I was assigned both a famous person from the world of pop culture and a product category. My assignment was to assist my famous person and help launch their brand and product.
Celebrity: Shania Twain
Product: Mineral Water
Research Process
For my logo, I wanted to utilize one of Shania Twain's album covers, Come On Over. I used the font ITC Eras Demi for the brand name, as shown on her album cover.
Final Product Design
Berry Barnyard Boogie: A fusion of strawberries, blueberries, and raspberries creates a deliciously fruity flavor profile with a hint of sweetness.
Citrus Hoedown: Infused with a refreshing blend of lemon, lime, and orange essence, this flavor offers a zesty and invigorating experience.
Mountain Mint Melody: A cool and invigorating blend of mint and herbal notes, inspired by the fresh air and natural beauty of the Canadian mountains, where Shania Twain hails from.
