DocLabs Branding upgrades Design
稻来纪录片实验室品牌升级
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The client of this project, Daolai Documentary Laboratory, is a documentary team with more than 20 years of experience. Facing the brand communication environment in the new era, we reorganized the existing visual assets and carried out new design optimization and adjustments. Extract elements from the original brand assets. We have planned the usage specifications and design guidelines for online, offline, and corner logos. We have also developed a new auxiliary graphics system and updated the visual effect standards of each platform. Strengthen its unique brand image and let the audience feel the team's brand value better.
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此次项目客户—稻来纪录片实验室，是具有20多年经验的纪录片团队，面对新时代下的品牌传播环境，我们重新梳理了现有的视觉资产，进行了新的设计优化与调整。从原先的品牌资产里，提炼元素。规划了线上，线下，角标的使用规范与设计准则，同时开发了新的辅助图形系统，更新了各平台的视觉效果标准。强化其独特的品牌形象，让受众更能感受到团队的品牌价值。
Client
Doclabs
Team
BIZZT_、D_DenJay、alina
