Client
Non-governmental organization Konto Bariéry has been helping to improve the lives of handicapped citizens for over 21 years. During this time, it paid out hundreds of millions of crowns and supported thousands of projects.
Brief
Prepare a print visual that will make people think about donations for a good cause. A print visual that will remind older target group (35+) that helping other people is useful and it gives them a great feeling.
Problem
The number of annual donors is decreasing rapidly. Many people don’t know that it is so easy to donate.
Copy:
One SMS will show you in a different light.
Send DMS ROK KONTOBARIERY to 87777
Send DMS ROK KONTOBARIERY to 87777