In this student-assigned project, the creation was made to advertise a mission to Mars where in the future people would want to live somewhere other than Earth. If knowing anything it is that the people that are willing to move are the ones looking for a bit more of an adventure when moving to somewhere far and unknown. Taking full advantage of this aspect of marketing to a younger audience that is searching for a sense of purpose and freedom. Exploiting that will help with the ADVENTURE IS OUT THERE draws the attention while the photos help push the point of where. The lighting on Mars shows that there is a place to live and a community.