I am thrilled to share a recent project close to my heart - the brand identity design and the creation of brand guidelines for Rimpi Salon CRM. This project was an incredible journey of creativity and strategic design, aimed at encapsulating the essence of a vibrant, customer-centric brand in the beauty industry.
🎨 About the Brand Identity The new brand identity for Rimpi Salon CRM is more than just a logo. It's a complete aesthetic that communicates the salon's commitment to diversity and personalized service.
The logo features a dynamic color palette representing the diverse clientele the salon serves, while also reflecting the variety of services they offer.
The star, formed in the negative space of the logo, symbolizes the stellar and outstanding experiences Rimpi Salon CRM aims to provide to each customer.
📐 Brand Guidelines Document With such a distinct and meaningful identity, maintaining consistency across all platforms is key.
That's why I developed comprehensive brand guidelines to ensure that every touchpoint with customers - from the website to social media, and even the in-salon branding - resonates with the core values and visual identity of Rimpi Salon CRM.
These guidelines cover everything from typography and color usage to the application of the logo in various contexts.
This document is not just a set of rules; it is a roadmap that empowers Rimpi Salon CRM to present itself with coherence and professionalism in every interaction with current and prospective clients.
🔗 Collaborative Success Projects like these underscore the power of collaboration between designer and client.
I extend my heartfelt thanks to Rimpi Salon CRM for trusting me with their vision.
Together, we've crafted a brand identity that stands out in a competitive market and lays a solid foundation for their marketing efforts.
I am proud of what we have achieved with Rimpi Salon CRM and look forward to seeing how their new brand identity propels them to new heights.
🙌 If you're inspired by the Rimpi Salon CRM brand identity project and curious about how a refreshed brand identity could elevate your business, let's connect!
Whether you're looking to revamp your visual style or develop comprehensive brand guidelines, I'm here to help bring your vision to life.
Feel free to reach out at team@think360studio.com for a consultation where we can discuss your needs and explore creative solutions tailored just for you. Let’s create something remarkable together!
#GraphicDesign #BrandIdentity #BrandGuidelines #CRM #BeautyIndustry #SalonBranding #DesignThinking
Get in touch: team@think360studio.com
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