During the pandemic, more and more people were shopping online. Pantaloons, which happens to be one of the biggest brick and mortar fashion retailers in India, realised it was time to up their game. Therefore they decided to launch their own app.

So when the task given to us was to launch the same, we decided to not market it just as another fashion app. But as an all-in-one fashion guide to help Pantaloons' customers with the latest trends and fashion needs. Something that could be anyone's all-in-one fashion secret.

And who better to talk fashion than a snooty Fashion Influencer. Right? But not just any influencer… we wanted the perfect fashion icon for our campaign. Introducing Plowy. The cat with a big social-media following, and an even bigger sass. And while our little furry judgemental influencer might not want you to know her secret, we at Pantaloons sure do!

Additional creative credits: Prachi Damani, Maithili Naik, Hemal Jhaveri.

Directed by: Sizil Srivastava.