Future Focused
Laybuy challenges the old approach to money – to look at spending through a new lens. With a presence in the New Zealand, Australian and UK markets, we created a set of 9 bespoke etching-style illustrations that reimagine and modernize the traditional currencies from each region.
· Creative Direction / Ryan MacPherson, Kanook Studio
· Design Direction / Jocelyn Closs, Kanook Studio
· Illustration / Tatiana Trikoz
· Illustration / Tatiana Trikoz
Client / Laybuy
Money is a powerful thing. The figures we instantly recognise on the face of currency are one some of the most ubiquitous in the world. Presenting them with contemporary sunglasses not only reimagines these icons of money, but lets the Laybuy brand talk to its product empowering shoppers to see money differently. Initially designed to be used in an above the line campaign, these visuals were tailored to create Laybuy’s most visually impactful annual report to date.
