Client
Yellow Mango is a social media agency based in Kuala Lumpur, Malaysia. They pride themselves as content creation and management specialists.

Project Goals
Create a more versatile brand image for Yellow Mango, keeping in mind its competition from similar agencies in KL and the region. Retaining the approachable and fun brand persona, we had to inject edginess and creativity as other core pillars of Yellow Mango's identity.
 
Creative Solution
We stuck with the literal 'Yellow Mango', while implementing a new type system across it's collaterals for digital and print. We imagined 3 blue drops that would represent conversational bubbles, as well as draw additional attention to the central mango brandmark. The mango and droplets would form the highly iterative backbone of Yellow Mango's visual communications strategy.