Luxury Packaging: A Brief set by the Heaven Company’s Brief Cases.

The aim of this project was to design luxury packaging for a non luxury brand. My choice was to design luxury packaging for Britain’s oldest tea company, Twinings.

Tipping my hat to the traditional of the chinese tea ceremony I decided to use typical eastern paper folding techniques for the container and the wrapping of the tealeaves into teacakes as still is custom in China.

This design was submitted to the Creative Conscience and awarded ahigh recommendation of which I was quite proud.