Pontiac G3 Wave
Vehicle Campaign Launch
September 2008 saw the launch of the G3 Wave – an incredibly fuel efficient alternative during a period of record high gas prices. Recognizing a strong opportunity to connect with our audience in a uniquely emotional and entertaining way, we developed a music video featuring “Pumpy” – a broken-hearted gas pump with a sad, sad story. This campaign included original music by well known musician Danny Michele, a website loaded with product information and easter eggs, simple 8.5 x 11 wild postings, in-cinema versions of the music video, TV spots, online media rich banner ads, Facebook ads, billboards and more.
