Introduction - Welcome to the brand guideline for Zefweb©, a modern and minimalist
digital agency dedicated to providing clarity in digital services. In this document, you
will find detailed information about our brand identity, including our mission, vision,
brand voice, color palette, typography, and stationery mockups. Our logo, characterized
by the letter "Z" in a contemporary design, embodies our commitment to simplicity and
transparency in all aspects of our business.
digital agency dedicated to providing clarity in digital services. In this document, you
will find detailed information about our brand identity, including our mission, vision,
brand voice, color palette, typography, and stationery mockups. Our logo, characterized
by the letter "Z" in a contemporary design, embodies our commitment to simplicity and
transparency in all aspects of our business.
Mission - At Zefweb, our mission is to empower businesses to thrive in the digital realm
by crafting captivating websites and intuitive user experiences. We are dedicated to
delivering cutting-edge design and development solutions tailored to our clients'
unique needs, ensuring their online presence stands out in today's competitive
landscape.
by crafting captivating websites and intuitive user experiences. We are dedicated to
delivering cutting-edge design and development solutions tailored to our clients'
unique needs, ensuring their online presence stands out in today's competitive
landscape.
Vision - Our vision at Zefweb is to be the premier partner for businesses seeking to
unlock their full potential online. We aspire to set new standards of excellence in
digital design and development, continually innovating and adapting to meet the
evolving needs of our clients and the digital marketplace.
unlock their full potential online. We aspire to set new standards of excellence in
digital design and development, continually innovating and adapting to meet the
evolving needs of our clients and the digital marketplace.
Brand Voice - At Zefweb, our brand voice is dynamic, professional, and approachable.
We're the digital innovators who speak with clarity and enthusiasm, delivering
exceptional results with passion and expertise. With us, navigating the digital
landscape is both empowering and exciting, as we partner with you to achieve your
online goals with creativity and integrity.
We're the digital innovators who speak with clarity and enthusiasm, delivering
exceptional results with passion and expertise. With us, navigating the digital
landscape is both empowering and exciting, as we partner with you to achieve your
online goals with creativity and integrity.
Brand Color- Our color palette reflects our brand's modernity and clarity:
Primary Color:
HEX #156ef6 (Royal Blue) - This color is a shade of blue known as "Royal Blue." It's a vibrant and deep blue hue that exudes confidence, authority, and sophistication
Secondary Colors:
HEX #f4f4f4 (Platinum Gray) - This color is a light shade of grey, often referred to as"Platinum Grey." It's a neutral color that conveys sophistication, modernity, and balance.
HEX #262626 (Gunmetal Grey) - This color is a dark shade of grey, often referred to as "Gunmetal Grey." It's a deep, neutral color that conveys strength, stability, and sophistication.
Primary Color:
HEX #156ef6 (Royal Blue) - This color is a shade of blue known as "Royal Blue." It's a vibrant and deep blue hue that exudes confidence, authority, and sophistication
Secondary Colors:
HEX #f4f4f4 (Platinum Gray) - This color is a light shade of grey, often referred to as"Platinum Grey." It's a neutral color that conveys sophistication, modernity, and balance.
HEX #262626 (Gunmetal Grey) - This color is a dark shade of grey, often referred to as "Gunmetal Grey." It's a deep, neutral color that conveys strength, stability, and sophistication.
Typography- We used a sans-serif font for my brand. As well as most of the digital services agency use sans-serif font.
Pattern- Brand patterns are essential for maintaining visual consistency and fostering recognition. They serve as versatile tools for designers, conveying the brand's personality and values while creating emotional connections with consumers. With scalability and adaptability, these patterns facilitate brand extension and storytelling, contributing to the brand's overall success.
Our Brand Mockups
