Path是广州东山口闹市区的一家咖啡店。品牌的口号是“Meet up at the Path”。 设计着重于体现品牌理念“相遇在街角的咖啡馆”，提取单词“at”作为品牌的超级符号，体现出相遇在街角的咖啡馆的品牌理念。 此外，我们创造了一个飞行的小萤火虫做为IP，并把它应用在包装物料和线上店铺设计中。品牌配色上，我们选择了低饱和度的色彩，提供给消费者静谧舒适的消费体验。
Path is a coffee shop in the downtown area of DongShanKou, Guangzhou. The slogan of the brand is "Meet up at the Path". The design focuses on the brand concept "Meet up at the corner cafe", extracting the word "at" as the super symbol of the brand, which reflects the concept of Meet up at the corner cafe. In addition, we created a flying firefly as an IP and applied it to the packaging materials and online shop design. For the brand colour scheme, we chose low saturation colours to provide consumers with a quiet and comfortable consumer experience.
