"The visual identity for 'IRIS'—a beauty and cosmetics brand—is intricately crafted to embody the essence of its namesake, the iris flower, known for its beauty and captivating appearance. The logo's typography is designed with elegant and flowing lines, reflecting the graceful contours of the iris flower. This choice of design not only emphasizes the brand's connection to beauty and nature but also ensures it stands out with a distinct and memorable look in the competitive cosmetics market. The color palette, inspired by the natural hues of the iris, conveys sophistication and appeals to a clientele that values quality and elegance. Overall, the visual identity of 'IRIS' communicates strength and distinction, effectively capturing the brand’s commitment to beauty and excellence in cosmetics."